The What and the Why
The former Elm Manufacturing building in Denville had laid vacant for more than five years, with no ability to lease or sell with existing use. In addition to being an eye sore for the community, the site was contaminated and taxes were over two years in arrears. Meanwhile, the city of Denville was enjoying a newly redeveloped downtown with convenient shopping and dining. This, combined with a family-oriented community spirit, ample recreational facilities, lakes, ball fields and parks, and convenient proximity to transportation, made the former Elm Manufacturing site ideal for JMF’s innovative reimagining.
The property posed multiple complex environmental remediation challenges due to its former use as a manufacturing facility. In addition, due to the site’s location – adjacent to an existing community and in close proximity to Estling Lake, current residents were very sensitive to what was going to be built there.
Recognizing and respecting its importance, JMF proposed a rental housing solution that matched the culture and fabric of the existing community. JMF understood implicitly that the development needed to accommodate not only the demands of incoming residents and commuters to New York City, but importantly, to the needs of the existing community.
In addition to dramatically increasing the tax base, the launch of Estling Village in 2015 will provide Denville New Jersey with essential and complete environmental remediation of an undervalued property, ratable infrastructure, and the ability to recoup tax arrears. Ultimately, Estling Village will meet the demand for upscale, highly-amenitized housing, increase the property value of the adjacent and surrounding communities and provide the township with the infrastructure and income it needs to continue sustainable growth.